About Rebecca Ching, LMFT, Leadership Developer

I have worn many hats in my career:  political aide, advertising executive, international youth worker, psychotherapist, business owner, and entrepreneur. All of these professional arenas developed in me a deep appreciation for leading myself and others well, rise from the inevitable mistakes, and stay the course when things are hard. I am now deeply committed to helping leaders like you do the same.


It’s hard to be human... especially while leading other humans.

If you dare to show up and lead, then doubt, failure, fear, and vulnerability will be a given.

Feeling hard things while trying to stay true to your values, your vision, your important relationships, your health is part of the gig of leading.

After the presidential campaign and subsequent results, I felt a stirring to get back to my roots working with leaders and those making a big impact in their communities and businesses. Investing in supporting those of you who dare to disrupt, dare to push the status quo, dare to care for people and not just profit is my mandate. Running the marathon of caring, creating, and innovating means you need brave and safe spaces for you to do the work to heal, learn, and grow without burning out and tapping out.

I know if you are running your business, leading at home, at work, in your community from a space of alignment confidence, and clarity, then you will have the capacity to be in it for the long haul and impact the world for the greater good.


You're a leader who desires to stop:

  • the cycle of burnout and just getting by
  • bitterness and resentment from hijacking your joy with better boundaries that reflect your current personal and professional life
  • recurring struggles and the shame that shows up with them
  • the fog overwhelm
  • scarcity mindset and move to an enough mindset
  • imposter experience and self-doubt

...all which threaten to level you every time you dare to try something new, make a bold move, or experience a big fall. 

You see these struggles in those you lead, too.

About Rebecca Ching, LMFT, Leadership Developer

About Rebecca Ching, LMFT, Leadership Developer:

How it all began...

During my childhood in suburban Minneapolis and as an undergraduate at university in Iowa, I chased all things that would give me a sense of more power, control and worthiness, but I still felt like something was missing. The hustle was exhausting, though exhilarating, as I went on to work in Washington, DC for a United States Senator, in New York City for an issue advocacy advertising firm, and in Europe for an international youth outreach organization.

Then, over a period of time studying and reflecting, along with a few life and death experiences (those stories are for a different time), things shifted. I know full well that after working alongside the world’s power brokers, no one is immune to shame, fear, scarcity mindset, or emotional and relational struggles.

No one.

I also learned that in order to make real change on this planet, is to support leaders leading other wholehearted leaders and how they show up at home, at work, and in their communities.

I left the corporate world and the security of the known and went back to graduate school at age 30. Everyone around me thought I was reckless, but they also knew that whenever I put my mind to something, I made it happen. And I did. Grad school was a period of refinement, integration, healing, inspiration, and so much hope.

Our culture and the personal + professional development fields have led us astray on how to approach difficult emotions and beliefs that keep showing up, causing you to doubt yourself. Your vast accomplishments and investment in personal work do not make you immune to these beliefs that fuel doubt, shame, and fear.

There is beauty in being reminded that there is not one feeling or negative mindset belief that we singularly experience. While our circumstances are unique, rumbling with difficult emotions and thoughts is universal.

This common humanity helps take away the edge of feeling alone in a space of struggle, heartache, failure, frustration.

And feeling hard things while trying to stay true to your values, your vision, your important relationships, your health is part of the common humanity of leading.

However, being an imperfect, fallible human often does not feel like a strength or a unifying experience. It is a beast navigating the vulnerability of leading and caring deeply about your work and those who are relying on you. 

Founding My Own Business + Starting My Family

Starting Potentia over a decade ago - a brick and mortar integrative mental health practice that is now 100% online reaching the whole state of California -  brought everything full circle. It helped me apply all that I had learned in my previous careers while running a business, leading a team, and refining my skills around helping people and organizations. It was during this time I fell in love, got married, and started a family. My brilliant husband - an AP History teacher and retired ocean lifeguard - and my two children are my rock, my inspiration, and, to be honest, the source of my own feelings of overwhelm at times, too. :-) As a mother of a brilliant + kindhearted son and a daughter on the autism spectrum, I have had to dig deep in my own personal practices of what I share with others. I teach this work because I believe in it and have seen how it has helped hundreds of people  - including myself - live an integrated life and embrace Unburdened Leadership™.

Let's fast forward to today...

In addition to my clinical and leadership coaching work, I write, teach, and speak (previously at amazing places like  Yellow Co., Courage Camp - a conference for leaders trained in Brené Brown’s methodologies, the Center for Self Leadership International Conference, and at Troutman-Sanders West Coast Women's retreat). I have been a featured webinar guest with business thought leaders like Jason Van Orden and Gemma Went, and am a regular contributing mental health writer for Darling Media. I am a frequent guest on podcasts for creatives, entrepreneurs, and those in the personal development fields. Check some of them out here, here, and here.

Through my practice as a Certified Internal Family Systems Therapist and Certified Daring Way™ Facilitator (Brené Brown, PhD’s training company), a systems theory thinker, and trauma-informed leader, I now support leaders like you who are making an impact in all spheres.

If you are here - reading this right now - you are a leader ready to level up your skill set to navigate your next big growth edge, a most recent curve-ball that took your breath away, or develop a new approach to those relentless feelings of doubt and imposter experiences.


Here's how to start your journey towards becoming an Unburdened Leader:

Unburdened Leadership™ | Rebecca Ching

Learn About My Unburdened Leadership™ 1:1 Coaching 

Benefits of this coaching experience include customized support, trauma-informed leadership, and relief from recurring struggles.



The Unburdened Leader Podcast | Rebecca Ching

Subscribe and Listen To

The Unburdened Leader Podcast

Subscribe and listen for inspiration from other leaders like you; learn how to destigmatize struggle and normalize falls and failure.



If you are here - reading this right now - you are a leader ready to level up your skill set to navigate your next big growth edge, a most recent curve-ball that took your breath away, or develop a new approach to those relentless inner critics and imposter experiences.


Follow @rebeccachingmft

Are you ready to become an Unburdened™ Leader?

An Unburdened Leader does the work to release the burdens that give fuel to doubt, fear, second-guessing, numbing, and overwhelm. When you make this commitment, you embrace the  pillars of an Unburdened Leader: Trauma-Informed Leadership, Shame Resilience, Bold Boundaries, Self-Leadership, and Courageous Creativity.

Updating your skills set to navigate your next big growth edge can be overwhelming. That's where I come in. Browse my offerings below to get a better idea of how we can work together and when you're ready for the next step or want to learn more, book a complimentary Connection Call with me.

Certified Hudson Institute Coach | Rebecca Ching
Certified Daring Way Facilitator | Rebecca Ching
Professional Certified Coach | Rebecca Ching